Ford 24 hp Model A motor car chassis, 1931, sectioned, with motor generator and connections, donated by Henry Ford in 1931. Ford prided itself on making cars for lay men, declaring ‘The Ford is the simplest car made’ and efficient mass production also made them affordable. It was these ideals that made the Ford Model T extremely popular when it was introduced in 1908. However production of the greatly anticipated Model A started in 1927 only to be followed by the great depression in 1929. Consequently the Model A became too expensive to tax and run in England. In the first 3 months of production only 5 were sold and business for Ford only picked up when a smaller car, the Model Y, was released.