Red Star - A User Profile

Made:
1981-09
maker:
British Rail

Report, paper spiral bound in plastic, Red Star - A User Profile, issued by British Rail Freight & Parcels Marketing Research Unit, September 1981. According to the donor this report came at a time when BR was seeking to move out of the general parcels service. It highlighted the gaps in Red Star's delivery services, a direct consequence of which was the introduction of the Night Star service. It also exploded the myth of the demand for a 24 hour same-day service - what customers were demanding was an overnight service at a time when TNT were offering stiff competition. BR used external salesmen as consultants in capturing the data for the report.

Details

Category:
Documents
Object Number:
2009-7023
Materials:
paper, plastic
type:
report
credit:
G. Barton
status:
Permanent collection

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