Report, paper spiral bound in plastic, Red Star - A User Profile, issued by British Rail Freight & Parcels Marketing Research Unit, September 1981. According to the donor this report came at a time when BR was seeking to move out of the general parcels service. It highlighted the gaps in Red Star's delivery services, a direct consequence of which was the introduction of the Night Star service. It also exploded the myth of the demand for a 24 hour same-day service - what customers were demanding was an overnight service at a time when TNT were offering stiff competition. BR used external salesmen as consultants in capturing the data for the report.
Details
- Category:
- Documents
- Object Number:
- 2009-7023
- Materials:
- paper (fibre product) and plastic (unidentified)
- Measurements:
-
overall: 297 mm x 219 mm
- type:
- report
- credit:
- G. Barton
