Trial pack of 'Tandem IQ' multivitamins, London, 1989-1991

Made:
1989-1991 in London
maker:
Larkhall Laboratories
and
Trufree Health Products
1991-261

Creative Commons LicenseThis image is released under a CC BY-NC-SA 4.0 Licence

Buy this image as a print 

Buy

License this image for commercial use at Science and Society Picture Library

License

1991-261
Science Museum Group Collection
© The Board of Trustees of the Science Museum

"Tandem IQ (Ideal Quota)" trial pack of vitamins and minerals as used in the Darland High School Nutritional Supplementation and IQ trial, by Trufree Health Products (Larkhall Laboratories), London 1989-1991.

The name Tandem IQ (Ideal Quota) is another play on words suggesting the product’s ability to boost IQ. One multivitamin was to be taken every day after a meal. The inscription on the carton mentions that the same multivitamins were used in the Darland High School Nutritional Supplementation and IQ trial. To advertise the fact on the box suggests that the manufacturers saw the trial as a success. However, there is no conclusive evidence to support the claim that vitamin and mineral supplements boost IQ. The packet is shown with 'Junior Vitachieve' multivitamins (1991-244/2).

Details

Category:
Nutrition & Food Technology
Object Number:
1991-261
Materials:
complete, cardboard, metal foil and plastic (unidentified)
Measurements:
overall: 92 mm x 69 mm x 32 mm, .03kg
type:
multivitamin
credit:
Boon, Tim