'Junior Vitachieve' minerals and vitamins, England, 1991

Made:
1991 in Byfleet
maker:
Healthcrafts (Booker Nutritional Products)

Creative Commons LicenseThis image is released under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence

Buy this image as a print 

License this image for commercial use at Science and Society Picture Library

1991-261, Tandem IQ (Ideal Quota) trial pack of vitamins and minerals as used in the Darland High School Nutritional
Science Museum Group Collection
© The Board of Trustees of the Science Museum

One of six packets of `Junior Vitachieve' multivitamins and minerals, designed as an IQ increasing dietary supplement, endorsed by the Dietary Research Foundation, made by Healthcrafts (Booker Nutritional Products Ltd.), Byfleet, Surrey, 1991

The brand name ‘Junior Vitachieve’ hints at the product’s claim to boost IQ in seven to ten-year-olds. The product gained the backing of the Dietary Research Foundation (DRF), which studies the link between diet, intelligence and behaviour. However, there is no clear evidence to support the claim that vitamin and mineral supplements boost IQ. The packet contains sixty tablets – thirty multivitamins and thirty multiminerals. One of each were to be taken daily with food.

Details

Category:
Nutrition & Food Technology
Object Number:
1991-244/2
Materials:
card, metal (unknown), paper (fibre product), plastic (unidentified)
type:
multivitamin
credit:
Booker Nutritional Products Ltd.
status:
Permanent collection

Cite this page

Rights

We encourage the use and reuse of our collection data.


Data in the title, made, maker and details fields are released under Creative Commons Zero


Descriptions and all other text content are licensed under a Creative Commons Attribution 4.0 licence

Using our data

Download

Download catalogue entry as json

Download manifest IIIF

Our records are constantly being enhanced and improved, but please note that we cannot guarantee the accuracy of any information shown on this website.