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License'Digit Al' doll, designed by Abbot Mead Vickers BDDO
Science Museum Group Collection
© The Board of Trustees of the Science Museum
'Digit Al' doll, designed by Abbot Mead Vickers BDDO, unknown maker, 2008. Produced to promote the digital television switchover.
Promotional toy 'Digit Al', produced for Digital UK, in 2008.
‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom ran from 2007 to 2012.
Details
- Category:
- Television
- Object Number:
- 2009-5049
- Materials:
- synthetic textile
- Measurements:
-
overall: 260 mm x 130 mm x 100 mm, 57.1 g
- type:
- character toy and promotional materials
- credit:
- National Media Museum, Bradford
