C18 or c19 carved wooden apothecary's sign in form of jester's head, European
Shaped in the form of a jester’s head, it is thought that this sign was used to advertise an apothecary’s shop. Before the numbering of street buildings began to become commonplace towards the end of the 1700s, houses and commercial properties were usually known by their name or by the signs that hung over them. In this case, medical products might have been indicated as being available in a particular street, ‘at the sign of the jester’s head’.
- Object Number:
- shop sign
- visual and verbal communication
- sign - promotional or advertising artefact
- Loan: Wellcome Trust
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