'Digit Al' soft toy, 2008

Made:
2008 in Unknown place
maker:
Unknown
designer:
Abbott Mead Vickers BBDO

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'Digit Al' doll, designed by Abbot Mead Vickers BDDO, unknown maker, 2008. Produced to promote the digital television switchover.

Promotional toy 'Digit Al', produced for Digital UK, in 2008.

‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom began in 2007, and is due to be completed in 2012.

On display

Science Museum: Information Age Gallery: Broadcast

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Details

Category:
Television
Object Number:
2009-5049
type:
promotional materials
taxonomy:
  • furnishing and equipment
  • toy - recreational artefact
credit:
National Media Museum, Bradford
status:
Permanent collection

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